Marketing

Overview

It has never been more difficult for marketers than today. In light of massive shifts in consumer behaviour accelerated by the pandemic, organisations across industries are facing the challenge of how to cost effectively acquire, grow and retain customers.

The technology stack that was brought in just a few years ago is already out of date, inhibiting marketing teams from being able to understand and anticipate what customers seek, which are highly personalised and seamless experiences when researching, visiting and buying in store, online and through a myriad of physical and digital touchpoints.

How we help

Xiatech recognises that high performing marketing teams embrace new ways of working, adopting, and exploiting, the latest tools to create competitive advantage outperforms industry peers.

Xiatech enables marketers to become the new hero in their organisations by applying the full capabilities of its Hyper-Integration platform to run fully integrated, data-driven marketing programmes that net superior results.

Relying on a single view of customers created by combining datasets from across the organisation, such as CRM, CDP, web analytics, inventory and other sources, marketers now have access to real-time insights required to proactively understand and engage the many segments of your customers, throughout the entire customer journey.