Obtain single view of customer

Overview

Using data to understand what consumers want is critical to successful personalised customer experience and engagement. For digital teams, marketing departments, and IT professionals, obtaining a single view of customer data to drive growth is challenging, and is the utopia of successful digital transformation programmes.

Traditional methods of integrating systems and data is often the cause of much debate, and therefore delivering a real-time single view of data such as customers, products, or sales has always proved time consuming, costly, and complex. Legacy systems and data silos represent typical, yet complex barriers to understanding and predicting what your customers seek from you.

How we help

Using the latest cloud-native technology, Xiatech’s unique platform. Xfuze, has enabled the transformational journey of many different businesses. Organisations have adopted the new data ecosystem offered by Xiatech to help revolutionise their customer offering and digital growth through enhanced real-time data insights.

We connect your systems to Xfuze and collate every raw level piece of data available that is spread across numerous customer touchpoints and present a real-time consolidated 360-degree view of this data.

Using our pre-built integrations and industry-ready data models, delivering a single view of customer (and other types of data) is very rapid, whether the data is unstructured or structured. Creating this single view of customers is the utopia in terms of insight, analytics and segmentation in order to drive cross-sell, up-sell, hyper-personalisation and recommendations and is often used feed and enrich CRM, CDP and campaign email systems.