FMCG / CPG

In an increasingly connected world, brands are challenged meet changing needs of their consumers and build direct and indirect relationships through the right channels. It is no longer sufficient to purely have the best product or rely on traditional brand awareness strategies.

In an age where disruptors can be smart and enter markets with lower cost outlay, established and newer brands need to adapt to stay relevant. Consumer markets, geo-politics, generational changes, and communication channels are moving faster than before; no longer can a brand rely on in-store marketing or TV ads. They need to drive the conversation via digital means and engage in meaningful conversations with the consumers.

Consumers now want to understand a brand’s values, are they ecologically sound, are their products healthy, what is the carbon footprint across its supply chain. Successful brands use data to drive their changes They understand their customer’s needs, converse across all the customers’ chosen touchpoints and really work hard to explain to the customer how they have the same values. Xiatech works with customers to use data to drive standard messaging tailored by channel, creating value-based roadmaps to consistent for brands.