Marketing Manager

Marketing Manager 

About us 

Here at Xiatech, we believe that a great work-life balance leads to a contented and productive team. We enable all our teams to work remotely in order that they enjoy the flexibility and freedom to work at a time and place convenient to their lifestyle. Of course, when it comes to the serious stuff of doing business, everyone at Xiatech makes themselves available and delivers to a high standard.

Using the latest in Open Source, Microservices, Big Data and Cloud technologies, Xiatech has developed Xfuze, an innovative Hyper-Integration Platform.

Xfuze (https://www.xiatech.co.uk/platform/hyper-integration-platform/) provides organisations with three core capabilities in a single platform:

1. Real-time system integration
2. Real-time, single view of data
3. Real-time, actionable insights, including predictive analytics 

The Role

We are looking for an ambitious results driven Marketing Manager to help drive our revenue growth. You will be responsible for enhancing Xiatech’s brand, generating demand for and interest in the company’s innovative platform, managing product marketing including launching new products and working closely with sales to create and close opportunities by running campaigns and Account-Based Marketing (ABM). 

Reporting to Xiatech’s CMO, this is a fantastic opportunity for a driven and experienced individual looking for a role which will have a genuine impact from day one, and will enable the right person to be successful in a rapidly expanding global organisation. 

Key Responsibilities

• Own the KPIs for demand generation including the targets for generating leads and marketing influenced sales pipeline supported by the CMO and the team
• Create, execute and optimise data-driven, multi-channel demand generation strategies designed to create and close pipeline and revenue goals
• Propose, create and run end to end marketing campaigns including ABM into target accounts in partnership with sales
• Define and own the content strategy and plan, writing blog articles, papers, videos, webpages, presentation, case studies, etc., in partnership with colleagues 
• Plan and execute product marketing launches, working with the product team to produce engaging and relevant content (webpages, product sheets, etc) to support sales and customer success teams 
• Partner with sales to run targeted marketing campaigns, using data to continuously assess and recommend improvements, developing scripts and content to improve lead gen and conversion including deal velocity 
• Organise Xiatech-run events including webinars, roundtables, etc. and support events in partnership with partners and third-party organisations 
• Leverage Marketing Automation (Hubspot) to design and run lead nurturing activities to engage and convert prospects, leads and opportunities across the buyer journey. This should include AMB strategies
• Monitor the market including competitors, working with sales and customer success teams to collect and analyse the market for threats and opportunities 
• Continuously evaluate the latest B2B marketing strategies, marketing technologies, implementing and optimising different tactics

Your Knowledge & Experience

• Excellent marketer with experience partnering with sales teams to drive B2B leads through multi-channel outbound and inbound marketing campaigns.
• Expert understanding of B2B demand generation and a track record of owning campaigns and driving pipeline growth
• Demonstrate excellent communication skills, including data crunching and storytelling 
• Experienced user of CRM and marketing automation platforms (Hubspot preferred)
• Excellent written and verbal communication skills in English
• Must be a seasoned marketing professional with at least 4 years experience in B2B demand generation 

Your Personality

• Encouraging & Motivating
• Engaging, Can-do Attitude 
• Self-starter & Driven
• Innovative & Creative
• Passionately curious to learn

If you would like the opportunity to join an established UK-based Software as a Service organisation who believe in using the latest leading-edge technology to drive business growth, please apply now. 

If you receive an offer of employment, this will be conditional upon satisfactory completion of a right to work & identity check, a reference check and a basic criminal record check for any unspent convictions.

Xiatech is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind.

Apply now.